You may not know it, but I created apps. I started learning how to code three years ago, and a year ago, I published my first app, a mental math app, followed by an app designed for the older generation. In this period, I made the slogan “Improve mental math.” Today, however, this changed to “Uplifting products.” I believe this slogan is more expressive and authentic than my intentions.
Today, few brands stand out because of their uncompromising quality, environmental concerns, and commitment to workers' rights. A brand’s moral obligation is to comply with the highest standards possible. While that might not always be possible, it should be strived for.
I don’t believe in degrading products. I don’t think so in products degrading one’s health, soul, freedom, and integrity, as well as the workers and the environment. If I had created a destructive business, I wouldn’t have been able to sleep in peace at night.
That's why I think creating a company with a genuine intent that prioritizes uplifting products is more than just a business strategy. I am convinced that producing products that enhance someone's life is the only ethical way to conduct business. Your products should not just be good; they should excel in every field and be a source of inspiration for the soul. Your brand needs to lead by example.
As I envision a future with sustainable companies selling uplifting products, exceptional marketing is not just a tool but a necessity. It's the key to not just promoting a brand but solidifying its purpose and ensuring that the message of improvement reaches far and wide.